[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.etlas.sk\/stara-forma-reklamy-billboardy-su-este-stale-v-hre\/#Article","mainEntityOfPage":"https:\/\/www.etlas.sk\/stara-forma-reklamy-billboardy-su-este-stale-v-hre\/","headline":"Star\u00e1 forma reklamy, billboardy- s\u00fa e\u0161te st\u00e1le v hre","name":"Star\u00e1 forma reklamy, billboardy- s\u00fa e\u0161te st\u00e1le v hre","description":"Bez akejko\u013evek pochybnosti dnes m\u00f4\u017eeme vravie\u0165 o internetovej dobe. Nevrav\u00edme v\u0161ak o pas\u00e1\u017ei, kedy sa s internetom e\u0161telen zoznamujeme, ale o f\u00e1ze, kedy je internet … ","datePublished":"2018-03-30","dateModified":"2018-03-30","author":{"@type":"Person","@id":"https:\/\/www.etlas.sk\/author\/#Person","name":"","url":"https:\/\/www.etlas.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b682f75cb96d085fca5fbc8ca3f08e323444e236f6e6028585b73de81c46f711?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b682f75cb96d085fca5fbc8ca3f08e323444e236f6e6028585b73de81c46f711?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"etlas.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.etlas.sk\/wp-content\/uploads\/img_a288248_w2016_t1527691238.jpg","url":"https:\/\/www.etlas.sk\/wp-content\/uploads\/img_a288248_w2016_t1527691238.jpg","height":0,"width":0},"url":"https:\/\/www.etlas.sk\/stara-forma-reklamy-billboardy-su-este-stale-v-hre\/","wordCount":387,"articleBody":"Bez akejko\u013evek pochybnosti dnes m\u00f4\u017eeme vravie\u0165 o internetovej dobe. Nevrav\u00edme v\u0161ak o pas\u00e1\u017ei, kedy sa s internetom e\u0161telen zoznamujeme, ale o f\u00e1ze, kedy je internet v\u0161ade okolo n\u00e1s, be\u017enou s\u00fa\u010das\u0165ou h\u00e1dam ka\u017ed\u00e9ho \u010dloveka. U\u017e je to n\u00e1\u0161 denn\u00fd z\u00e1klad a pon\u00faka n\u00e1m viacer\u00e9 mo\u017enosti. Be\u017en\u00fdm u\u017e\u00edvate\u013eom, ale aj spolo\u010dnostiam a firm\u00e1m, ktor\u00e9 v\u010faka internetu m\u00f4\u017eu vylep\u0161i\u0165 svoje slu\u017eby a roz\u0161irova\u0165 obzory. Masov\u00fdm pou\u017e\u00edvan\u00edm internetu a v\u010faka\u00a0 jeho mo\u017enostiam sa tak niet divu odpor\u00fa\u010da, aby ho za\u010d\u00ednaj\u00faci podnikatelia vyu\u017eili ako reklamn\u00fd, komer\u010dn\u00fd prostriedok. Je to ve\u013emi praktick\u00e1, ako aj ve\u013emi efekt\u00edvna cesta, ako oslovi\u0165 \u010do najviac \u013eud\u00ed, potencion\u00e1lnych z\u00e1kazn\u00edkov. Pomaly sa zab\u00fada vravie\u0165 o tej p\u00f4vodnej ceste, zauja\u0165 spolo\u010dnos\u0165 reklamou v \u00fasekoch, cez ktor\u00e9 denne prech\u00e1dza, \u010di\u017ee reklamou na vonkaj\u0161\u00edch priestoroch.T\u00e1to „retro“ mo\u017enos\u0165 v\u0161ak ani z\u010faleka nevymrela, st\u00e1le je v kurze, nako\u013eko je osved\u010den\u00e1 a st\u00e1le nos\u00ed ve\u013ek\u00fd potenci\u00e1l zauja\u0165, najm\u00e4 stredn\u00fa a star\u0161iu gener\u00e1ciu.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pr\u00e1ve t\u00e1to gener\u00e1cia je siln\u00fdm zdrojom trhu a pri mobiln\u00fdch telef\u00f3noch i po\u010d\u00edta\u010di tr\u00e1vi podstatne menej \u010dasu, alebo internetu venuje o nie\u010do men\u0161iu pozornos\u0165. Ich terit\u00f3riom je mesto, ulice, kadia\u013e chodia denne do pr\u00e1ce, do obchodu, na po\u0161tu, na \u00farad,… no a maj\u00fa zvyk v\u0161\u00edma\u0165 si sk\u00f4r veci a inform\u00e1cie okolo nich, ne\u017e tie na displejoch \u010di monitoroch.Tak\u017ee pojmom zauja\u0165 vonkaj\u0161\u00edm priestorom sa predov\u0161etk\u00fdm mysl\u00ed zauja\u0165 reklamn\u00fdm billboardom. Udajne a\u017e mili\u00f3ny \u013eud\u00ed pou\u017e\u00edva internet iba zbe\u017ene, no a navy\u0161e ve\u013ea u\u017e\u00edvate\u013eov pou\u017e\u00edva AdBlock, doplnok, ktor\u00fd internetov\u00e9 reklamy v prehliadava\u010di blokuje. Nevraviac o tom, \u017ee pou\u017e\u00edvan\u00edm internetov\u00e9ho prehliadava\u010da a surfovan\u00edm po webov\u00fdch str\u00e1nkach je u\u017e\u00edvate\u013e rozpt\u00fdlen\u00fd mno\u017estvom zauj\u00edmav\u00fdch inform\u00e1ci\u00ed \u010di z\u00e1bavy, tak ak sa aj reklama zjav\u00ed, venuje jej minim\u00e1lnu, alebo lep\u0161ie povedan\u00e9, \u010dasovo ve\u013emi kr\u00e1tku pozornos\u0165.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        5\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Star\u00e1 forma reklamy, billboardy- s\u00fa e\u0161te st\u00e1le v hre","item":"https:\/\/www.etlas.sk\/stara-forma-reklamy-billboardy-su-este-stale-v-hre\/#breadcrumbitem"}]}]